Why is print marketing important to your business? Read 7 powerful tips to get better ROI with print marketing

There is entirely no doubting that we are living in a digital world where evolving technology and social media rules. So where precisely does this leave the printing marketing? You would not be blamed for thinking it is on the decline, but that is no

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Why is print marketing important to your business?

There is entirely no doubting that we are living in a digital world where evolving technology and social media rules. So where precisely does this leave the printing marketing? You would not be blamed for thinking it is on the decline, but that is not the case! Here are five reasons why print marketing is still essential.

1. Flexibility

One of the principal purposes of digital marketing is for the client to ‘consume’ their message instantly. Whether that be in the form of an email, paid social advert, or tweet. This can be a useful way of communication, it easily does not offer the advantage you get with print. If you hand someone a flyer, they can take it with them and read afterward, whenever they want. The flexibility that print marketing offers your clients is a big pro.

2. Back to basics

One of the significant disadvantages of the digital age is email marketing constantly litter your inbox on a daily basis. Although this method can be a useful move, it can be so difficult for your company to stand out from competitors. In fact, businesses prefer relying on digital marketing so much that they forget to print, so this is an excellent opportunity to stand out from the crown and go back to basics & utilize print marketing.

3. Memorable marketing

The fact your client can actually ‘hold’ print is essential. Availability of touching it rather than just looking at it can lead your brand being more remarkable. Our generation is a part of the digital age, so print is not as popular as it once was. The point is to design your print materials to present your company message, brand, which will help you to make your marketing effective.

4. Offline matters

  • We know online marketing is a fundamental method for every modern-day business. However, it is necessary to take into consideration that not everyone can be online or may not have the abilities to visit your online platforms regularly. A print is a good way to reach your whole customer base, mainly those offline, so it’s important to use both print and digital for your marketing operations.

5. Disconnect & Credibility

In a world dominated by digital, print marketing is refreshing. These days print marketing can give off the idea that your company goes the extra mile. With everything online, it is encouraging to see a company make an effort to design a flyer or leaflet that you can engage with. The extra work can go a long way when it comes to marketing, as it gives off the opinion that your brand is professional and credible.

7 powerful tips to get better ROI with print marketing

1. Invest in a good design

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Hiring a professional designer is not cheap. However, it could mean the difference between an ROI or complete campaign failure.

Your design will be the first thing your audience notices. Beautiful design will pull them into your message and make them want to learn more. Boring designs, however, will quickly become lost in the sea of other ads, which is just as valid as not advertise at all.

 2. Engage the senses

Marketing is rapidly becoming a multi-sensory experience, using more than just visuals to attract attention and increase retention. The way your printed material smells and feels can be just as valuable as the way it looks.

Consider adding multi-dimensional elements, such as a texture, scent, thickness, embossing, 3D effect or other defining parts that can help set your printed material apart from others. Besides, you can add depth to your visual design to present a textured look, even if you are using a flat image.

3. Support the power of localization

Personalization is becoming more valuable in marketing, especially in digital channels. Nevertheless, it is necessary to personalize your printed marketing materials, too.

Using localization techniques, you can organize your printed marketing messages to reflect geographical factors, the market’s culture, and other values. Try to include things like famous icons or landmarks in a specific market or brush up on the area’s lingo. You can find out what cultural demographics are in a country/city/area and other unusual factors that can help an individual feel as though you designed something unique just for them.  

4. Let your brand do the talking

Regardless of what kind of marketing message you are building, your brand must do the talking. Your company has a voice different from others, and people want to connect each message with the voice speaking them.

Having a regular voice can help others connect themselves with your brand and help promote brand recognition in future campaigns. If you found five print campaigns, the last thing you want is for each one to look like it relates to a different company.

5. Track your results

Overall, you want to know you are getting the real results from your print marketing. There are different ways to track these campaigns, such as discount codes, coupons, custom phone numbers, landing pages. Besides, have your customer service agents ask and track where the client heard about your service. All of these techniques allow you to collect helpful data about how well your marketing is performing. It can also inform you of any improvements that need to be made for the future.

6. Enhance your marketing

Print and digital marketing complete each other. Use them together to improve your reach notably. Advertise your print pieces on your website and social media pages, and reversely including social media addresses and icons on your print marketing materials, are excellent ways to combine the two. Keeping the brand design and language constant across all media will create a remarkable message for the reader. In return, they will be more open to future marketing.

7. Include a call to action

Once the reader is involved, direct them on how to gain the benefits or services you are advertising with an active call to action. By having them call your office, or visit your social media pages or website, you build a channel of response. These sets in motion the next steps toward providing your services and enables you to collect valuable information about your current or potential clients.