Tahoma Track And Field Club

Tahoma is a track and field club based in California. The new board of the club hired Webzool creative agency

Table of Contents:

Client: Tahoma Track And Field Club

URL: tahomatc.com

Services Provided: Logo Design, Graphic Design

Business Type: Sport

Client Industry: Sport Club

Case Summary:

Tahoma is a track and field club based in California. The new board of the club hired Webzool creative agency to create a new brand identity.

While the name of the club is Tahoma TTC, and after testing the Wings as main brand element, the concept chosen by the Club was the Wings. With this choice we achieved 3 goals: it humanizes the brand, makes it visually more interesting and also helps with activations of the sport mascot as key element in the brand identity.