The inbound linking strategy is linked on different web pages that direct clients and search engines to your web page. Inbound links are also identified as ‘backlinks’.

Why does your website need excellent quality, relevant inbound links?

One of the most significant parts learning how the search engines rank your web pages is the amount of relevant, good quality websites and blogs that have linked to your site. The search engines like inbound links for three main reasons:


  1. Inbound links help search engines know the quality of your business. For example, if the “WebZool” website links to ” Responsive Web Designers in Los Angeles ” website, that suggests that “WebZool” has something to do with SEO and Web design in Los Angeles.
  2. Inbound links are road signs leading to your location and help search engines obtain your web pages. The search engines have tons of web pages to index. You need to give them as many chances as possible to see your website and to return it.
  3. The search engines treat inbound links as favourable references or ‘votes’ for your web pages. If other sites and blog owners think that your web pages are worth linking to, the search engines think you must be offering valuable information and be an authority in your field.




















Apart from developing the search engines’ ranking of your web pages, you need inbound links to help clients discover you.

You can warn people to your web address via off-line marketing and inbound links on other blogs and websites. For instance, if your site is listed in an online business directory, clients who use that directory can discover you.

Excellent Quality, Relevant Inbound Links

Excellent quality inbound links are those from older, favourite websites. ‘Relevant’ links are those from web pages that are linked in some way to your industry, products or services. For instance, links from a web design expert’s web page to your web design web page is relevant if you produce, sell, distribute or review templates.

Remember, the search engines are attempting to help users find useful information relevant to their search questions.




The excellent way to get inbound links is by adding informative, accessible text information in your web pages so that other site and blog owners will want to link to them. The search engines rate these ‘actual’ links above of all and give your web pages the first ranking if you have them. Share your expertise with your clients! Our regular blogs include informative articles discussing how to create useful page content.



1. Search Engine Optimization (SEO)


Websites that get many inbound links can be more likely to rank higher in search engines. Inbound links tell site crawlers that your website is a specialist on a particular subject – so the extra inbound links you have from excellent quality, high authority sites, the better your website can rank in search engine results pages (SERPs).


Search engines don’t handle all inbound links the same, and inbound links are not the only ranking factor they consider.

2. Referral Traffic


If someone shares an inbound link on their blog or website, people who see that link might click on it, and you will profit from that referral traffic.

The volume of traffic you get from referral traffic depends, of course, on how much traffic that website or blog gets in the first place.




A good inbound link:

a) Proceeds from an official website.
b) Uses proper anchor text.

What’s all this anchor text stuff regarding? Anchor text is the subject copy that is hyperlinked, like this. (The anchor text there is “like this.”) Good inbound links not only have anchor text, but they also have natural anchor text. Here’s what Google says is unnatural:


“Links with optimised anchor text in articles or press statements issued on other websites.


For instance, There are several wedding rings on the sale. If you want to have a marriage, you will have to choose the best ring. You will also need to buy flowers and a wedding dress.”

Google understands the context of a link — to more general “learn more” and “click here” anchor text can be just as crucial as optimised- keyword anchor text.

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