As the digital world grows rapidly, all of the business around the globe is turning digital. If you don’t have a place on the web you better hurry since the sooner you start to digital marketing, the faster you boost your business. Being able to reach to millions of people with a move of your finger shows the effectiveness and easiness of digital marketing. So if you are entering the digital world or want to hang on to it, here are the 12 Digital Marketing techniques you can apply to your business in 2018.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

GOOGLE ADWORDS

Google AdWords is advertising method in which advertisers bid on specific keywords for their ads to appear in Google’s search results. In this system, what you need to do is to select the keywords that represent your business the best and choose a maximum bid for those keywords. Then, when someone searches for those keywords you are ranked with other advertisers according to your highest bid. And your quality score composed of relevance and user experience. Moreover, Google AdWords uses a system that automatically places you to the highest rank possible while paying the lowest possible amount. Hence, more people are able to find your business while you pay the least amount out of your pocket.

SEARCH ENGINE OPTIMIZATION

SEO is the method of getting your website to rank higher in search engine organic results. SEO is a growing field and people start to realize that the advantages of SEO are extremely high. Every day, millions will use search engines to find products or services. It is the digital age, People trust listing in search engines such as Google, Yahoo, and Bing, so when your site appears on the first page of major search engines your potential customers are convinced that it is a reputable company. Other than that SEO-optimized websites load faster, are easy to read and surf, and will display properly in almost all types of devices. As soon as you start your SEO efforts, you’ll see a clear-cut increase in traffic. Using tools to track traffic to your site you can clearly watch as more people visit your site and sales go through the roof. That is why small businesses that want to build better brand awareness must invest in SEO and start gaining top rankings. You can read more about SEO here.

FACEBOOK ADS

Facebook Ads provide you an easy and effective access to a broad range of potential customers or the audience of your choice.  Currently, the number of people that use Facebook is about 2 billion. And, people in the US spend 1 of every 5 minutes on Facebook. Which basically means there are thousands of possible customers within your reach every second. With Facebook Ads, you can reach your desired customer to boost your business. In Facebook Ads, you can choose your audience based on age, location, and interests. Choose the ad format you want among various types of eye-catching samples and you will see from the report that this marketing strategy actually works.

PAGE SPEED OPTIMIZATION

We live in a digital world where there is no tolerance to loading web pages. Thus, you have no choice but to be faster if you want a successful business. Slower loading page will both decrease your ranking and dissatisfy your customers. All web reports show that most of the users immediately leave the site if it takes more than 3 seconds to load. With Page Speed Optimization you can get the most out of your page with instant response to visitors demands. With this strategy, you make sure that customer stays on the site.

LANDING PAGE OPTIMIZATION

Landing Page is the chance of bounding interested customers to your webpage. In other words, it is the page that your customers see when they first click your ad link or search engine link. This is the page where you get the chance to convert visitors into sales. Landing Page Optimization (LPO) is the way to make your conversion levels rise. Since, Landing Page is of such importance, using LPO to perfect your Landing Page is a valuable task. Yet, don’t be afraid because there are lots of free guides and step by step tutorials out on the web to help you with that crucial task.

 

BLOG CONTENT CREATION

Content marketing and blogging isn’t just something for big corporations. When you start whether a small or a wide range business online, the first topic that should be worried about is to create great content. Conversion rates are 6 times higher for content marketing adopters than nonadopters. This way you get to keep and increase your followers. However, it takes a lot of time and effort to create an actually valuable content. Original content is still worth these efforts since it will not only attract visitors it will also increase your site rankings. And the best part is that there are hundreds of free guides you can use online about how to start content creating strategy. You can use content marketing to build an audience and to achieve profitable results such as increased traffic and customers.

VIDEO CONTENT CREATION

It’s no mystery that the video content creation for digital marketing is on the rise. YouTube is now the second largest search engine on the web. While video marketing is usually an afterthought, its value demands a leading position in your content marketing plan. Firstly, utilizing video in your content marketing efforts will no doubt improve your SEO. In fact, according to Comscore, adding a video to your website can increase the chance of a front-page Google by about 50 times. Videos obviously attract more consumer attention than any other content. And while we’re in the midst of a content-overload for consumers, capturing attention is particularly a key. A video is the most powerful way to evoke emotions online. It’s the best because it offers characteristics beyond traditional content like a tone of voice, facial expressions, music and so on.

CRAIGSLIST POSTING

Craigslist can be a wild ride. It is one of the huge platforms you can advertise your business. You can buy and sell almost anything, not to mention the personals section. Yet, the biggest problem is to stand out in those thousands of posts. If you want your Craigslist post to stand out, you need to put a little more effort into it than the average poster. Affordable craigslist posting can help you grow your business to gain customers and generate exposure. This marketing strategy can be amazingly successful for any of your business.

GOOGLE MAPS AND IMAPS OPTIMIZATION

Maps are one of the apps that Google has spent the most time refining and improving. And the results speak for themselves. Most of us only use maps to navigate through cities, but it’s much more than a means of getting around. It’s an incredibly powerful marketing tool. Google Maps and iMaps optimization is the process of using maps’ functionality to make your business easier to find for customers. The ultimate objective of Google Maps marketing is to achieve a ranking as high as possible in the local business results listings on the Google Maps results. For example, when customers search for a hotel, Google Maps automatically marks the closest place as A, the second B and so on. If used strategically, Google Maps and iMaps optimization will take you one step ahead.

SOCIAL MEDIA MARKETING

Social media marketing is the process of gaining traffic or attention through social media sites to achieve your branding goals. You can do activities like posting text, image, video contents that encourage audience engagement. This method can also involve paid social media advertising. Social media marketing is a powerful way for businesses of all sizes to reach prospects and customers. Succesful marketing on social media can bring extraordinary success to your business, creating brand supporters and even driving sales. If you have content that you believe your targeted audience would enjoy, you could reap tremendous benefits and earn valuable traffic. Platforms are opportunities for you to share your expertise, so you should find and engage your audience.

GUEST POSTING AND BACKLINK CREATION

Today, in the market there are tons of businesses, therefore, it became much more important to create awareness. People should know you are here. This can be achieved with Guest Posting and Backlink Creation. If you write on another blog you can add the address to your blog, this is called Guest Posting. What Backlink is that the link you have directed to your site on another website. One of the key points to organically rank higher on search engines’ result pages is to have good backlinks. The only way to create good backlinks is to publish content that users find useful. The quantity and the quality of the backlinks you have are also important for SEO and to be ranked higher. Therefore, adding more backlinks directed to your website will probably be a good strategy.

EMAIL MARKETING

Email marketing definition is the use of email to develop relationships with potential customers and/or clients. Spam emails we all get claiming ‘deals’ are good examples of email marketing at its worst; At its best, email marketing allows businesses to keep their customers informed and deliver their marketing messages to their customers. Particular groups of customers can be targeted or even individuals. Offering special deals on your customers’ birthdays, for example, is one example of email marketing personalization. Email marketing helps you maintain a relationship with customers over time that hopefully results in increased sales and customer loyalty.

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