A lot of e-commerce businesses vanish altogether within the first couple of years since their inception, while most of those who survive to fail to generate sales as per their expectations.

Based on an analysis of hundreds of sites from genuinely worried owners, there are some common mistakes plaguing stores with no sales, which profitable stores don’t make.

If you consider yourself among them, here are the top ten reasons why your e-commerce store doesn’t make any sales.

  1. Pop-ups

Almost every store with sales problems is using a pop-up that appears on the screen with message bubbles. It’s annoying to your would-be customers because displaying pop-ups too early and too many times is interrupting the shopping experience.

Pop-ups showing genuine sales are believable only if you are a large store. In a small store or a brand new store, these work to kill the “trust” you’re trying to establish.

 

  1. Opt-ins

The problem about early opt-in demands is there’s no chance to see the store. No chance to become interested in products before being asked to go through the trouble of giving personal information. Customers can`t decide whether they “like” what they see when they haven’t seen it yet.

 

  1. Offering pop-up discounts too early

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Pop-up discounts harm sales when they pop up too soon. Visitors have no clue what you’re selling yet, so they are not interested in a discount.

A higher end store offering coupons to everyone is confusing and lowers the value of your products to the customer.

With every extra click before the sale is complete, you lose some customers because they get distracted. The fewer clicks between when they arrive at your website, and when they complete payment the better.

 

  1. Unclear pricing

We often see pricing problems in e-commerce stores that don`t make any sales. These are frequently oversights and sometimes technical glitches, but from the visitors’ perspective, any pricing issue can look like a trick.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Currency can confuse, especially on the websites with no contact info. Symbols for some currencies are single use; the dollar sign “$” is used in twenty countries. If you have a currency that has a letter abbreviation state it explicitly.

Always display the price and currency clearly and double check consistency from the product to check out.

 

  1. An unfriendly mobile store

Majority of shoppers search the web using their smartphones. If your online store makes navigation and buying through mobile hard, the result is that customers get annoyed, go elsewhere, and your sales will be significantly affected.

Ensure that your mobile app design is elegant and your website is responsive. Navigation on your online store can be confusing if it has tiny buttons, small product images or a cluttered design. A mobile-friendly display will show up on phone screens with large pictures and adequately sized buttons.

 

  1. ‘About Us’ page that says a lot about nothing

Nearly every store that isn’t making any sales has an ‘About Us’ page that tells visitors a whole bunch of nothing. If someone is reading your ‘About Us’ page, they’re already interested in your products; now they want your story. They want to hear who you are and why they should buy from you. They also want confidence that someone reputable is behind your store and to know the country you are in. Be honest and forthright in your ‘About Us’ page.

 

  1. No contact information

 

 

 

 

 

 

 

 

 

 

 

 

We often see a ‘Contact Us’ form, but no real contact information. Most shops don’t make it easy to find contact information, and it matters. Limiting contact information on your website is a huge red flag for consumers. If you don`t display your location information and phone number, you will have a hard time establishing trust with your customers. Let them know they can reach you if there is a problem. Your ‘Contact Us’ should include proper information. So display your physical address.

 

  1. A complicated checkout process

Create a smooth and comfortable checkout process for customers. A multi-step, complicated checkout process is an annoying experience for consumers. Likewise, never require registration for a checkout. Try to provide checkout without registration, such as by signing in with Google or social media platforms.

Let customers go through the whole process and choose the option to register in case they want to come back again. Asking for unnecessary information not just frustrates the customers, but also leads to abandoned shopping carts.

 

  1. You are not promoting properly

Without targeted traffic, your store won`t generate any revenue. Create a marketing strategy that uses social, content marketing and even paid marketing. Once you begin building your customer base, let user-generated content and testimonials make further social proof and promote your store.

Get involved in industry-related discussions to turn heads of prospective customers. Engage your followers on social media to keep your brand front and center. To engage past and current customers use content marketing to keep them coming back, as you promote your content to new prospects.

 

 

 

 

 

 

 

 

 

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  2. Targeting the wrong market

Targeting the wrong audience means all of the hard work you have put into both your products and sales goes to waste. A lot of entrepreneurs think they can throw a store online, and they’ll suddenly make a ton of sales, but it doesn’t work that way.

You need to paint a picture, to know when to sell hard and who to sell to. Make your audience research so that your marketing is targeting the right crowd. Without this vital information, your sales pitches will be generic, and ineffective.

 

Conclusion

When your e-commerce store doesn`t perform as you’d hoped, often the problem is how you present it to the world. Sometimes you just haven’t painted a clear picture of how the product will impact your customers’ lives. Perhaps your approach to sales is too pushy or you’re too passive about it. Or there may be something wrong with your website’s accessibility. Once you identify the issue, work on fixing it and watch your product sales soar!

Have you had trouble increasing your e-commerce store’s sales? If so, did you find one of the problems discussed here to be the issue to blame? Please let us know all about it in the comments!

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