Being an entrepreneur is engaging for many reasons. Some people think about their business idea all their life but never get around to doing it. They’re living on ‘Someday Isle’ as motivational speaker Jack Canfield usually likes to say

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With so much content running through an organization, from advertisement campaigns and branded marketing materials to social media updates and digital media content, it is easy to see how an organization could get a little lost while trying to keep

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An email marketing is an essential part of any marketing strategy. Email is the most cost-effective way to communicate with your customers, promote your products and reach your business goals. On average, for every $1 you spend on email marketing, yo

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Frequently seen in the pay per click (PPC) advertising world, click fraud is a deceptive technique that is costing entrepreneurs and companies thousands. Click fraud mostly involves malicious, the massive clicking of your pay per click ad by a compet

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Most old marketing and advertising strategies have been based on short-term gains. There’s nothing inherently wrong with this approach, especially if you see a positive ROI, but if you want to be successful in the long term, you’ll need a strategy wi

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Instagram, with more than 700 million monthly active users, now claims over 8 million accounts using business profiles. What does that mean for the mobile-based photo and video-sharing social network? Brands want their Instagram marketing strategy to

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Instagram is undeniably one of the most powerful social channels around, and any marketer not using it is missing out on something huge. Whether you are managing the social media of a small business, a big corporation, or you are using it to promote

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What is Content Marketing? Content marketing is about creating valuable, appropriate and inspiring content and then using it to engage your target audience and push them towards useful actions. Finally, content marketing is transactional. Your users

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Are you looking for the best marketing channels to boost your e-commerce business in 2018? If so, then you’re in luck. Artificial intelligence and augmented reality are not just terms for science fiction buffs and gaming fans. The following marketing

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A title tag is an HTML element that defines the title of a web page. Title tags are presented on search engine results pages as the clickable headline for a given result and are essential for social sharing, SEO, and usability. The title tag is inten

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Nowadays, conversion is perhaps the most crucial aspect of online marketing. Despite the fact that almost everyone already seems to have a preference and another company which they have aligned themselves with, it is critical convert visitors to your

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Are you tired of the same traditional marketing channels and want to try something different? Reddit might be just the stuff you’re looking for. It’s a community where users share cool links, exciting news, and insightful remarks. Sounds good, yeah?

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