How B2B businesses collect more emails and get more subscribers with little effort?

Growing your B2B business`s email subscriber list is the best measurement of success toward increased leads and sales. An email list of subscribers is the most surefire way to reach the biggest audience. Email can break through to every subscriber.

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Growing your B2B business`s email subscriber list is the best measurement of success toward increased leads and sales. An email list of subscribers is the most surefire way to reach the biggest audience. Email can break through to every subscriber.

A quality list of email subscribers is probably the best thing a business can have. The key is in attracting the right kind of people and building a quality list of subscribers who constantly engage with your business and take the required actions. What company wouldn’t want a loyal following?

Building a strong and growing subscriber list takes a lot of efforts, but the payoff is excellent. You have an enthusiastic opt-in audience, and the numbers to confirm the impact of your content marketing efforts on the business.

Are there ways to get more email subscribers with little effort? We analyzed the best practices in the business to bring you the ultimate guide to hacking your email subscription growth. Here are some methods used to collect more emails and to get more subscribers:


Link to offers across your website that capture email signups

Don’t make your website visitors dig around the website to find subscription options. Make sure your email sign-up form is above the fold on every page of your website. Keep your offers up front, and include calls-to-action on multiple pages of your website. Some key places to consider are your website’s homepage, your ‘About Us’ page, and your ‘Contact Us’ page.

The homepage is the most authoritative and the most visited page. You should leverage it to get more subscribers. The home gate can be used to stage a warm welcome for visitors. You can attract them right on the spot by providing a bribe to subscribe. Your homepage usually has better traffic.

Another simple thing to do is include a checkbox on each lead-generation form asking if they want to be subscribed. Display a relatively simple, noticeable sticky bar which stays at the top of the screen, scrolls with the page, but always remains within a user’s sight. It will get attention and convert more. The message we usually use on this bar is a call to action, but the results are pretty great using it as an invitation to subscribe as well. A sticky top bar is a perfect, high converting tool for your subscribe form, which can be used to increase email conversion rate faster.


Launch a dedicated landing page

A dedicated landing page can lift your email marketing conversion rate by up to 50%. Website visitors coming to your landing page may have never seen your content. If they are interested in the content on your landing page, they would likely be interested in your blog as well, but you have to offer it to them. Set up a blog subscription landing page and optimize it as you would any lead generation landing page. Include a clear, benefit-oriented headline, show examples of the types of content that readers will be receiving, and build an optimized landing page for email subscriptions. To make it a high converting one, you can use the following tips:

  1. Offer something appealing that will attract visitors.
  2. Design it beautifully with contrasting colors and placement.
  3. Include reviews or social proofs to build trust.
  4. Enhance it with images or insights that will attract attention.
  5. Make the subscribe button noticeable.



Next method is a simple pop-up box that asks the customers to subscribe. B2B brands say that pop-ups are cheesy and indicate that their organizations are better than that. We all know they’re irritating, but they work. The best part about pop-ups is they are easy to implement.

You need to be smart about what you offer. If you don`t get enough email leads, the most significant leak in your website may be that you don`t ask for emails at the end of your content. Majority of the website visitors decide whether to subscribe or not after finishing reading the content. By pushing a pop-up as soon as they reach the bottom of your content, you are asking them to decide right away. Thus, it converts well; and sometimes it turns users who were unwilling to subscribe at the beginning. Since this pop-up triggers when users finish reading the content, it gives them direction and doesn’t look like a barrier.

If you want to increase your subscribers, even more, make a pop-up to appear when a user signals an intention to exit.  Exit-intent is a new technology used to determine when a user is about to leave a website. Some list-building services have already integrated it into their businesses because it works like a charm. Exit-intent pop-ups for email subscriptions get very positive results. Set up an exit-intent pop-up with an appealing invitation to subscribe.

If you think that pop-ups at the end of your content will annoy your customers, there is the solution: set up a regular subscribe box at the bottom of your content. It will follow the same purpose, but it won’t grab as much attention as pop-ups.


Run a promotion via partner websites

There are many websites out there working with your audience. Guest blogging for these websites can help you to expand your contact list to this audience. While posting content as a guest blogger for another website, include a call-to-action, as well as a link in your author byline, for readers to subscribe to your website’s blog or email newsletter.

Similar to guest blogging, partner websites can allow you to target a new but appropriate audience with a campaign on your website. Use this partner source to direct visitors back to your website – where you’re already collecting email addresses.

Creating an eBook or webinar with a partner can divide loads of content creation and let you share the audience of a similar business. After releasing your content, split the leads you generate with your partner.


Host a giveaway









The more you can engage people, the more likely they are to sign up for your list. Customers obtained via the giveaway had a 21.7% higher order value than the site-wide average. You might be thinking that giveaway will grow your list, but the emails will be low-quality, made up primarily of people not interested in buying your product. There’s a straightforward way to solve this problem. Make your prize something only your potential customers will love, for anyone else it should be worthless.

Giveaways are a fast and guaranteed way to boost your email list. In addition to the direct benefit of more subscribers, giveaways improve goodwill with existing subscribers as you are offering something to them for free.

But what does it take to run a successful giveaway?

  1. A compelling prize your audience wants
  2. Bonus entries for referrals
  3. Guaranteed bonus incentives for all non-winners (something you can give for free)
  4. Promotion to relevant audiences


Host online webinars




















Webinars are one of the most productive forms of content you will ever create, and they work perfectly for hacking your email growth. They are the ideal opportunity to talk about your business and access the right audience. Webinars are more compelling than regular videos because they have a limited run time. You can’t watch them whenever you want; you have to show up at the right moment, which creates a micro-commitment and generates urgency.

Viewers are often coaxed with a claim of “limited spots available,” creating a false sense of scarcity. Webinars are typically registered for via email, making your listeners more willing to be contacted afterward. As attendance requires users to enter their email address, the right webinar (or the right series of webinars), can generate a massive influx of subscribers.

The average conversion rate of webinars is 5%, but you can quickly get more than 10% conversion rates for your regular webinars. This will diversify your channels of raising your email list.


Leverage social proof via customer references

Customer reviews are the “social proof” that urges people to join in on something. There is a difference between you telling people to sign up for a campaign, and your happiest customers saying it. Publish your best reviews from other communities to your website as well. It adds value to your landing pages when people are in doubt about submitting their information.

People enjoy offering feedback on information that pertains to them. On specific pages of your website, include a form asking visitors about what questions they might have about your company. You may also create a live chat tool that invites questions and email addresses from people who have stayed on your website for a certain amount of time.

Your first option is to merely ask subscribers to refer your content to their friends and coworkers. But you can do better than simply asking: make them an offer they won`t be able to refuse – a bonus so attracting that it would be hard for them to say no. For example, take customers who like what you are doing, offer them even better value and present them the opportunity to share the same great experience with their friends at a discounted price.

Social proof is powerful. Customers are more likely to buy from a website that has product ratings or reviews. One of the keys to leveraging social proof is volume. The more significant numbers you have, the better. If you have 3,000 email subscribers, 10,000 Facebook fans, 20,000 Twitter followers, and 5,000 RSS readers, you’re doing better than most, but none of those numbers are particularly impressive. So why not just sum up all those numbers together? “38,000 followers/readers/subscribers” is a lot more impressive number. This strategy works for everyone; anyone can add a lot of numbers together to make a more significant one.


Encourage subscribers to share and forward your emails

Typically, your goal for sending out posts to your email subscribers is to obtain click-throughs to your website and generate site traffic. Add social media sharing buttons and an “Email to a Friend” button in your marketing emails. By doing this, you will gain access to your customers` friends, networks and increase your contact list. At the bottom of your emails, insert a “Subscribe” button as a simple text-based link. It will help people receiving the forwarded emails easily opt-in, too.

Considering that businesses need website traffic and users to read the content, the concept of adding social sharing buttons in the email itself may seem counterproductive. However, even if your subscribers don’t read the article themselves, each share is likely to be generating traffic from multiple visitors, which means more bang for your marketing buck.



If you apply the above-discussed methods, you will start growing your email list fast. One final reminder about building your email list of subscribers: frequency matters. Businesses that blog a few times per week add new subscribers at a higher rate comparing to companies that blog just once per month.

You might be doing all the right things to generate leads – landing pages, great content, giveaways, and more. The problem might be that the design or copy itself isn’t driving the engagement you need. A/B test (“split test”) may help you analyze aspects of your list-building campaigns with varying versions of the same content. Sometimes a small change can drive hundreds of more conversions.

What are additional ways you used to gain new email subscribers for your blog? I would love to read your tips in the comments.