Best email headline samples for your email marketing campaign.

Imagine you have a new product or feature you want to share with your subscribers. You sit down to create the email campaign, but you have no idea what to write. How do you write a headline that gets your email campaign successful and emails opened?

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Imagine you have a new product or feature you want to share with your subscribers. You sit down to create the email campaign, but you have no idea what to write. How do you write a headline that gets your email campaign successful and emails opened?

The headline is the start of the readers’ experience with your campaign, and in a world of increasing distractions, it can also be the end of their experience if it`s not captivating and engaging. You get one opportunity to persuade the reader to open and read your article, or you lose them forever.

To help you write a great headline that engages your readers and gets your emails opened, below are best examples that you can apply to your next email marketing campaign. Feel free to use the examples below, but make sure to personalize them for your business needs.


The question headline

Questions make great email headlines because they get the reader to think about how the subject matter applies to their own life.

Asking your readers, a question compared to a standard statement immediately engages them. Questions enter an instant dialogue with users, making them more likely to be opened.

For example:

  • Are you a zombie without your morning coffee as well?
  • [NAME], do you mind if I ask a question?

These headlines work because the reader can relate to these behaviors, but are also drawn to click to learn more about whether others have similar experiences and what the possible implications of that behavior are.


The ‘How to’ headline

The ‘How to’ headlines promise to help you find the solution to a problem you might have, and achieve a definite benefit.

This works so well because it forces you to describe the content of the email in unambiguous language. Take a look at these examples:

  • How to get better marketing results through beautiful design.
  • How to win friends and influence people.
  • How to get 1,000 new email subscribers in 1 day.

The key to success with this headline type is focusing on the benefit. Nobody wants to learn another process or methodology; readers want to get the benefits of better marketing results or new email subscribers, so make sure when using a ‘How to’ subject line you focus on the benefits and not the process itself.


The scarcity and urgency headline

Scarcity is a powerful driver of people`s behavior. When something is in short supply, our fear of missing out (FOMO) kicks in, and we are compelled to act.

Adding a time or availability limitation encourages readers to open and act on your email before it is too late. For example:

  • Only two days left to get 50% off shoes.
  • Hurry! Only 3 consultation spots left.
  • Get free shipping if you order within the next hour.

The key to using scarcity in your email is its importance. You need to make sure the offer you are presenting is relevant to the reader before you bring scarcity into it to try to enforce them to act quicker; otherwise, the time or availability limitation you are imposing is irrelevant to them.

Using an urgency is a method to create anxiety and force the reader to take a decision quickly. These are some examples you can use:

  • It’s your last chance to upgrade to a PREMIUM account.
  • Your trial ends today.
  • 2 more days to join our growth webinar.
  • Grab the best deals before [any date].



The number headline

Using numbers in your email headline is a great way to set people’s expectations and provide a structure for your email content.

Incorporating numbers attract attention, as our brains are naturally drawn to digits. This tends to be why top 10 lists are so successful – lists are more comfortable for our brains to process and they create curiosity, in addition to providing the promise of a quick and easy read.

Numbers and list emails stand out because they are visually jarring.

So use numbers to make your headline more specific. For example:

  • 20 ways to build your email list.
  • 5 steps to sending beautiful email campaigns with Canvas.
  • 8 product announcement emails reviewed for conversion.

The key to success with this formula is the number you use. If you suggest an effort a reader needs to expand (like steps in a process), then using a low number works better as it implies the process is quicker and more accessible. However, if you provide value to the reader (like some ways to increase email subscribers), then a higher number will work better as it increases the reader’s perception of the value your email will provide them.


The curiosity gap headline

When we see a gap in our knowledge, it produces a feeling of need that urges us to go looking for that piece of missing information to stop feeling deprived.

However, curiosity requires a little bit of fundamental knowledge first. We are not curious about something we know absolutely nothing about. However, as soon as we know even a little bit, our curiosity is piqued, and we want to learn more.

So try leaving a small curiosity gap in your headline. For example:

  • This little-known copywriting trick will increase your email click-through rate.
  • 90 out of 100 Americans are completely wrong about this fact.
  • This is not related to your social media profile.

As you can see, these examples leave just enough information out to pique your curiosity. By stimulating people’s interest, you provoke the sense of deprivation and compel them to open the email to learn more.


The surprise headline

Everybody loves pleasant surprises. Whether it’s a small chuckle or an unexpected offer that benefits the user, using surprise in your headline makes the reader pause while scanning through their inbox and stimulates their curiosity enough to open the email and learn more.

Some examples include:

  • Warning: Gnomes may eat unattended items in your shopping cart.
  • What Elvis Presley can teach you about email marketing.

The key here is not so much to use a specific formula but to surprise the reader with something they would not expect.


The announcement headline

Using words like “New” and “Introducing” in your emails gives the readers a feeling that your email contains new, breaking information they haven’t heard yet. It encourages them to open the email and learn more.

Examples of this headline type include:

  • Introducing Mail chimp: A better way to send emails.
  • Update to our iPhone App.
  • See our new design gallery.