6 reasons why voiceover matters

This post is about marketing for voiceover, mainly how you can use marketing to improve your brand, build an audience, increase your exposure and ultimately get more work. Before I continue though you need to understand that there are some rules for

Table of Contents:

This post is about marketing for voiceover, mainly how you can use marketing to improve your brand, build an audience, increase your exposure and ultimately get more work.

Before I continue though you need to understand that there are some rules for achieving these goals:

  1. You work hard and consistently at marketing.
  2. You see these attempts as long-term gain, not a short-term fix.
  3. You’ll develop a marketing plan and not merely ‘wing it’ and hope for the best.


What is online marketing for voiceover?

There are hundreds of explanations of marketing. Marketers are great at inventing terms including marketing descriptions. The problem for most people is that it can distract people as to what is marketing.

So let’s keep it practical and simple. Broadly marketing is the plans, strategy, and activities concentrated on achieving the sale of a service or product to a target audience. (This is an old explanation, but it suits our needs for this article).

Now you might say “So what! That does not help me,” and you are right. A definition is not very practical. So let’s break it down into parts and then relate it to voiceovers’ marketing.

Firstly, you need to see yourself as a business or at least being in business.

So if you consider yourself as a business, you have to:

1. Develop the product that you can sell.

2. Understand who requires your product.

3. Understand why and how people purchase your type of product – including how they decide.

4. Understand how your product differentiates from others.

5. Package your product, so it communicates with your target audience.

6. Market and sell to your target audience so they know your product exists and can purchase it.

It is obvious to say is that you are the product and you are in a market that is competitive. So you need to work hard and make sure that your product stands out from the crowd, is trustworthy, portrays quality, has excellent packaging that tells buyers why they should purchase it. You also need to enter the market with the right audience.

The truth is though that we are all customers, day in, day out, and most of us have a right instinct about how marketing works. It is necessary to use some of this and have a practical approach to our marketing.

Secondly, it is about recognition marketing online. If you make research on trends of how we all search, shop, and purchase. Then it should be no surprise that utilizing online marketing (or digital marketing) is essential.

Why online marketing for voiceover is so crucial?




















We all know that searching online is quicker and more accessible. If you are looking for a product, job, a person we tend to use online first.

So what does it mean for voiceover actors? Well, it means that now and for the future, your online appearance and how you manage it is increasingly going to be an essential part of being found and getting work.

Manage and create your brand rather than leave it to chance. Be efficient and productive with your time, and it will not seem like a chore. The key is getting the basics in place first – defining yourself and staying concentrated.

So in creating a marketing plan, you need to do the following:

1. Understand what you are offering

You might have a wide range of skills but try to concentrate on being known for a niche and then broadening out once you have nailed your reputation in that niche, and have a general set of work from it. It is about understanding what you have to offer to a potential employer. It is your personal USP’s (Unique Selling Points) that differ you from other candidates.

Understand how to place yourself. What makes you different? What added value do you offer? Do you have other skills that come into play?

2. Understand your target audience

Be concentrated on a niche and understand the full range of partnerships and buyers that you can build relationships with and get work.

3. Understand why and how people buy

Do not assume. Do not make the same gaffs as your competition. Learn about what is necessary for casting directors, businesses, charities, media agencies, whoever your target market is.

4.  Set Out A Plan

Have you ever heard the term “Random acts of marketing”? Many businesses and people hop from idea to idea and never consolidate their approach. You usually see this across different social media channels, when a company talks about itself and what value it delivers differs. Worse still is when there’re multiple disjointed campaigns across the same media.

5.  Package yourself

Have a logo, create a clear identity,  color palette, tone of voice. Together, these elements build your brand. The other part is how and what you publish, what you do and what you say. Concentrate on being yourself. The worst mistake people make in developing a personal brand is to put out a set of characteristics that aren’t true to them. Over time what they then tweet, say and post displays a different persona and hence looks inconsistent.

You are unique!  Value this and recognize how your passions, little quirks, and interests make you interesting.

6. Plan a year – work each month

If you sketch out a year-long plan, it’ll help you commit to it. Things could and probably will improve along the way, but that is part of the fun of marketing. The answer is that as you progress, you’ll learn more and want to adapt your plan. You’ll also recognize what is working and what does not. This is important. Learn to change and adjust your approach.