5 Ways to Make Your E-commerce Business Stand Out.

Online shopping has made many people’s lives much more comfortable. Not only can you order things to your door, but you have a world of products at your fingertips. We are no longer limited to the selection of products available at our nearest stores

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Online shopping has made many people’s lives much more comfortable. Not only can you order things to your door, but you have a world of products at your fingertips. We are no longer limited to the selection of products available at our nearest stores. As incredible as it is to have all of these options, it makes owning an e-commerce store a challenge. The market is getting more saturated every day.

Standing out as an e-commerce business can be tough. Today, online retailers abound in practically every niche, and many have gotten their distribution and shipping down to a science.

In a time of very high online competition, it is important to stay on top of trends and do everything you can to make your website and product stand out.

So how can you draw attention to your e-commerce shop and make it stand out from the crowd? Here are five ways that will help distinguish your e-commerce website from the competition:

 

  1. Create a powerful brand

Somebody else is selling what you sell. It is virtually impossible to stand out based on your products and services. The key is building a brand that positively differentiates you from your competitors.

Your branding is impacted by everything from your choice in the logo to the content on your website to your company’s mission statement. It is mostly your company’s personality; it drives how people see your business, and the type of customers your business attracts. Successful branding requires a branding strategy that defines how customers perceive your store and the products you offer.

Your e-commerce store may not be able to compete on product, price or shipping. If that’s the case, then recognize that your brand voice is something others can’t duplicate. Even if they can copy your business in every other regard, your branding remains your own. Look for the ways to highlight unique aspects of your business.

 

  1. Offer a great website experience

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Customers form an opinion about your business the minute they land on your website. So your site should be designed to make the steps to purchasing as pleasurable and straightforward as possible. Nothing frustrates consumers more than a website that is slow, unclear and unprofessional looking. Having a beautifully designed website and logo can make your store stand out from others which use pre-made layouts or logos.

Put yourself in the shoes of your customers and try to purchase on your website. Conduct frequent audits of your website, especially the checkout process to ensure that everything works smoothly. Don’t forget to test using different devices and browsers. It’s important to serve up an excellent experience for all customers.

Also, make sure your site works on mobile. This is increasingly becoming more and more important to the bottom line of e-commerce stores, so stay with the crowd.

 

  1. Use high-quality images

Using high-quality images is very important in your product presentation. Make sure that your photos are explicit and show what the product is. The higher quality the photographs, the better. Having pictures which look expensive convinces customers that the product is high quality as well.

Many people underestimate the importance of excellent photography that highlights the unique features of a product. We often use placeholder images when designing a website for our clients, and this gives us the opportunity to show the client what type of photography we recommend using. However, when the site goes live, clients sometimes replace our placeholder images with not-so-professional photos, and it completely alters the look.

It is essential to show off your products as best as you can. You want to evoke a feeling that makes visitors want to grab the product through the screen – and immediately click on the “buy” button.

 

  1. Increase your Social Media efforts

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Social media is where potential customers are looking for you. 75 percent of customers will check out social media before they make a purchase. If you aren’t actively engaging with customers on social media and posting content written by your top writers, then you lose your chance to reach them.

Social networks offer new ways to reach the customers. Share user-generated content from social platforms on your website. It will add credibility to your company, showcase the community of your followers and give your users ideas on how to use your products.

Post engaging content with your logo on your social media accounts such as motivational quotes, short videos, gift ideas and much more. Always be sure that your social posts include clear calls to action that bring people back to your website to buy your products. Make sure to bring your followers to your website by sharing links to your landing page.

 

  1. Social proof

Social proof indicates credibility; it can stimulate new website visitors to place an order with you. Moreover, if they’ve been scanning your site for a while without coming to a buying decision, little social proof can be the tipping point they need.

Social proof comes in many forms, but for e-commerce, the most important is customer reviews. That’s because we all trust them, and many of us base our entire purchasing decision on them.

There are various ways to leverage social proof on your website, try at least some of them. If you do not have the customers yet, influencer reviews and testimonials can work as well. Contact the influencers in your field on social media and ask them if they would be interested in reviewing your product.