Your business’s reputation is important in digital marketing. Branding is a primary focus of successful businesses. Companies are spending their time watching social media, reviewing reviews, paying for reviews on popular blogs, advertising through

Table of Contents:

Your business’s reputation is important in digital marketing. Branding is a primary focus of successful businesses. Companies are spending their time watching social media, reviewing reviews, paying for reviews on popular blogs, advertising through impressive videos, dealing with customer service complaints, and keeping massive customer

interaction campaigns.


Certainly, you have been doing your best on a more limited budget. However, have you been creating landing pages for the task? Trust it or not, landing pages can be one of the best potential ways to manage your business’s reputation because they give you total control over the narrative.

(If you do this right, they can direct clicks to your website.)

Where else can you get that sort of power? Through a social media page? Video responses? Blog comments? Nope! On the landing pages, you can present the information and image you want and use them to help cultivate your business’s reputation from the powerful first click. Everything else will follow.

!How to Brainstorm Your Business’s Reputation Management Landing Pages Topic!

Here, “reputation” is the keyword. That is, we want these landing pages to have a double purpose:

Rank in Google for your business navigational terms.

Direct consumers to your most significant selling point.

That being said, #1 is your priority: The more web pages that rank in the top 10 for the navigational queries you can manage, the better. The more assets we build to target brand-focused questions, the more we can manage.

Before you start creating the following pages, do some research. Run your brand name through tools like Reply Public and see which search suggestions your customers see in the future. You want to control of these!

Also, run your brand name (and the brand name of your competitors) through your favourite keyword research tool and see what else you want to target them. I like Serpstat because it also shows (1) other types of search results and (2) many social domains that rank for each query. This gives me a great idea of what kind of content assets I need to create.

From there, here are five kinds of landing pages you can create, focusing on your essential brand-focused keywords, on-site and off-site, to build both your leads and reputation.


Your landing page is an excellent opportunity to introduce people to your brand. What is your mission? What do you do? And what can you offer to the client who has found themselves on your website? An introduction does not have to be large.

Never assume that the consumer knows what you’re all about. A “Start Here” landing page gives you the opportunity to control the narrative completely and, thus, your brand image. It’s a chance to give it a face, whether it’s yours, a mascot, or just a typical tone that will be carried on through the rest of your promotional materials and content moving forward.

Those pages can also act as an “About” page, but I prefer to have both. One is directly attached to the website; one is a more thorough “hello” and introduction that is less about informing and more about engaging.


When I was starting a new content marketing service a several years ago, I had initially planned to use my website itself as a way to generate leads (via email subscriptions). It wasn’t long before I realised that the method that had been so attempted and true for getting content out to the masses mightn’t work so well for a direct B2C service that operated as its platform. I was in a various ballpark entirely and did not know how to play the game.

I finished up creating a landing page (now offline) using Launchrock about three months before launch. Once I’d created the page, I aggressively promoted it, optimised it, talked about it in customer posts, linked it on social media, and developed the ranking for the page in particular, instead of my general site.

The landing pages themselves had a brief video introducing my following service, the launch date, and an email subscription form for an independent invite for the initial opening. I created so many leads! I was astonished and have been a great believer in landing pages for lead generation ever since.

An excellent thing about Launchrock (or any other related service) is that you can host it directly on their website and get it ranked for your brand name also.

There’re many cool templates and ideas for your coming soon landing page, so you can play a lot until you’re satisfied with the result.


Many years ago HubSpot built a minisite for the holidays called HolidayHub. They matched it with a hashtag campaign of the same name and promoted it like crazy. It was necessarily the same as their regular website but in a smaller form, with limited features and a holiday theme. It was primarily a landing page, still more.

Everything on it fit back to the holiday theme, tools and including guides. It had a program to Christmas on the top. At the bottom was a sign-up form for a free assessment through their service.

Not only was it amazingly useful, but it more or less popularised minisite landing pages. They’re among the most recommended landing page styles by experts, as they give a taste of your site without a lot of the clutter. You can better control what people see and base yours on a theme that attracts continued interest through that period.


Social media is a great way to attract attention, but it can be quite disconnected from landing pages and even general content marketing strategies. It’s more like a secondary platform, and trying to combine the two can be hit and miss—which is why I love this idea so much and have found my new favourite tool.


Your special offers may expire, and your products may become outdated. However, the expired offer may haunt you for ages: It’ll be strongly connected with your brand, and customers will stay asking you about that. Do not delete your old landing pages—they can still rank for your brand name! Alternatively, rebuild them into something that will help to keep the customer.

The “Proposal Ended” page directs users to publications, pagination, products, updates, or anything relevant at that time.

Let’s say you have a fresh promotion that gives 20% of a year’s subscription to your service. You can place a banner on the landing page that announces your basket with an automatically filled promotional code. Or perhaps you have a new end of year guide with all of the tips you gave over the past twelve months. You could have it front and centre.

An “Offer Ended” landing page helps your visitors find what they did not even know they needed.

You can find great examples of the conference landing pages and the “expired offer” pages. If you do not have the next event set up yet and there’s no place to direct traffic, use the old landing page to build up interest, as well as your list.