5 digital marketing tips for real estate agents

Digital marketing for real estate professionals isn’t just about investing in PPC campaigns. Real estate pros have a lot of options when it comes to digital marketing; ad networks, banner displays, digital newsletters, mobile ads, blogs, and social

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Digital marketing for real estate professionals isn’t just about investing in PPC campaigns. Real estate pros have a lot of options when it comes to digital marketing; ad networks, banner displays, digital newsletters, mobile ads, blogs, and social media are all viable means of attracting eager homebuyers and sellers, but they don’t all yield the same return. Becoming a boss at digital marketing will give you an edge over more established competitors with deeper pockets. You can learn how to use market data to help you make more informed decisions about how and where to spend your advertising dollars.

1. Develop A Responsive Real Estate Website

Building a website for your real estate company is one of the most important things you can do. If done correctly, you will generate more high-quality leads. Whether you are running paid ads for social media or Google, a well built out website is the first step towards success. That’s why it is so important to have a visually appealing, easy to use, mobile friendly site.




















When you look at your website make sure you see the following:  

  •    A lot of relevant content/useful info.
  •    Landing pages with strong calls to action
  •    Strong keyword usage throughout the site
  •    Make sure your site is mobile friendly and optimized
  •    Lots of photos (360-degree photos/videos are best)

These points are critical if you want to increase quality lead generation and rank higher in search engines.

One point I did want to talk more in detail about is using relevant keywords throughout your site. Keywords are the building blocks of SEO. It’s crucial to target the most relevant keywords to create an effective strategy for SEO.  For example, if you are a house buyer, you should have keyword phrases like “Sell Your House Fast in Los Angeles.” This allows your website to populate organically for people who are using these search terms in Google.

2. Become A Source for Information

People have so many questions when it comes to real estate, whether it is buying or selling a home. This is a great opportunity for you to provide helpful content that people can use. This will not only lead them to your website and turn them into prospective customers, but also gives you the chance to build brand awareness and trust.A great example would be to create a blog page on your site. Make the title of the blog posts questions that people typically want to know about real estate.

More examples would be to create YouTube videos, create infographics and even post tips on your social media channels. Once you begin to optimize your content, you will start to rank higher in Google’s search results.

3. Paid & Organic Search

As the majority of prospective customers will be using their computers or smartphones to search for real estates, it is essential to have quality campaigns for PPC (pay-per-click) and SEO. Regardless of what your company does in real estate, people will be searching keyword phrases related to your services. Location is crucial when it comes to search. If you think about it, it’s very likely that someone will type into Google “real estate agent [city].” This is something to keep in mind when bidding on keywords.

When it comes to SEO, everyone wants immediate results. The simple fact is SEO is a marathon, not a sprint! Although, using the correct methods can save time and increase lead generation.

Here is the list of some important points you can use:

  •    Get listed on directories
  •    Target local keyword phrases ([city] real estate)
  •    Consistently create useful content
  •    Optimize for on-site/off-site SEO
  •    Know the difference between local & national SEO
  •    Use lots of photos/videos on site (a necessity for real estate)
  •    Optimize site for mobile

4. Social Media Marketing

In an ever-changing digital world, social media is a must for your real estate company. You can now share new listings and updates of what’s available instantly with all social media.




















The 3 must have social media accounts for your real estate company are Facebook, Instagram, and LinkedIn. You should be posting on these accounts consistently while posting on other social media platforms such as Google+ and YouTube less frequently.

It’s excellent for real estate because you get to post images as often as you want. People respond best to 360-degree photos and videos. Being able to view a whole house without leaving their computer puts you at a considerable advantage! If you could hire a professional to create a 360-degree virtual tour of your properties, it would help differentiate you from the competition. Facebook allows you to post these 360-degree photos and videos, which is a fantastic feature for your real estate page. Whether you are buying or selling a property, it is great to have a place to post pictures of where potential customers can discover your company.

5. Develop A Specialization

Differentiating yourself in the real estate is important due to the competitive nature of the industry. You need to set a tone for what you do well and stick to it.

A good example would be real estate agents who only sell certain homes in specific areas. You want to be very clear about the type of houses, neighborhoods, and price ranges you deal with. You don’t want to be vague with details of what you do on your website. Otherwise, you will get many useless leads.

It is essential to be explicit with what you do for obvious reasons. Remember to embrace what you are best at, and people will begin to notice. This is what’s going to make you stand out from the competition.