3 Easy Steps to Grow Your Email Marketing List

Email marketing does not work unless you build a list of people to send messages to who are interested in your services or products. If you have captured email addresses from your prior customers, then you have a high head start. Below are

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Email marketing does not work unless you build a list of people to send messages to who are interested in your services or products. If you have captured email addresses from your prior customers, then you have a high head start.

Below are three critical steps to growing your email marketing list:

1. Develop relevant opt-in offers

















The first step to building an email marketing list is to create an offer with a high enough perceived value that your targeted audience is willing to provide their email addresses in exchange for it. Your offer could be a fantastic a discount on a future purchase, weekly newsletter, a free trial or presentation of your product or a free tangible item, which marketers refer to as an incentive or lead magnet. If your offer is not valuable enough to your target audience, it does not matter how much you promote it online and offline. Nobody will be interested enough to take action. That means not only will not you get traffic to your online opt-in form, but you also will not get any subscribers.

With that said, an opt-in form that does not promise a special offer or free content as a lead magnet could promote all the great content you will share in your email newsletter. For example, your opt-in form could say, “Sign up now, so you do not miss the important tips and news you need to be successful.”

You can get more precise with your promise with copy that says, “Subscribe now and get an essential tip to grow your business every week delivered directly to your inbox.” These examples demonstrate that you do not have to give anything more away than the promise of meaningful and useful information to motivate people to subscribe to your email marketing list.

2. Create effective online opt-in forms 

You can create opt-in forms directly in most email marketing tools. It is a straightforward process, but there is usually a problem: Most opt-in form designs offered within email marketing tools are fundamental. You might be limited by the colors, layout and even the amount or placement of copy. If you are serious about growing your email marketing list, you should consider using a stronger opt-in form tool.

There are numerous applications you can use to create elegantly designed opt-in forms that can be displayed in different places on your website.  However most of these tools offer libraries of free opt-in form templates complete with images, fonts and colors are chosen by professional designers, and many offer free trials or free accounts with basic functionality. Be very careful to ensure the tool and plan you select integrates directly with your email marketing tool and enables you to capture leads from all your monthly traffic. Some limit the amount of traffic or form submissions permitted at different price points. If your form looks great but is not displayed to some of your visitors, then do not use it.

3. Drive targeted users to your online opt-in forms

Your targeted audience needs to see your opt-in forms, or you will not be able to grow your email marketing list effectively. Fortunately, there’re many steps you can take to bring the audience you want to connect with to your website where they will see your opt-in forms.

Here are a few strategies you can use to drive more qualified traffic to your opt-in forms:

  • Build your email marketing list offline. You can do this by using sign-up forms in your brick-and-mortar location or at trade shows and at conferences. It is also vital to use offline initiatives to send people to your online opt-in forms where they can subscribe to your list. For instance, include the URL for your opt-in form on your business cards, print ads, brochures, point-of-sale signage, and so on. Lead magnets work exceptionally well at driving offline leads to your online opt-in forms.
  • Use social media to attract more people to sign up. Social media marketing is a great way to drive traffic to your site and your opt-in forms. Post useful information on your social media accounts with links to your opt-in forms.  You can share sneak peaks from the lead magnet, charts, images, related videos and more to boost interest in your lead magnet and motivate users to click the link and submit your opt-in form. Any social media posts which lead to your opt-in form should be pinned to the top of your newsfeed. You can do this on Facebook, Twitter, Pinterest and other famous social media tools, so people are sure to see your opt-in post before they see other posts from you.
  • Advertise online. Online advertising on targeted websites. Even though Google AdWords, Facebook ads, Twitter ads, LinkedIn ads and other digital advertising services can work exceptionally well to increase opt-in form submissions, mainly if you are offering a lead magnet that your target audience wants.

The key to success is to pick laser-focused audiences to show your ads to. Most of the email marketers working in a big variety of industries have great success in building their lists by advertising lead magnets through promoted posts on Facebook. The targeting tools are excellent and allow you to hone in on particular people. Ensure that you use a compelling image, in addition to powerful copywriting, and you should see your opt-ins climb.

In addition to traditional digital advertising, you should test sponsored/paid posts. You pay a blog or website to publish a post for you with a link back to your opt-in form page. Just make sure the blog or website discloses. That the post has been paid for, or you could violate the Federal Code of Regulations’ rules related to disclosing material connections in online content.